ROI and Data-Driven paid search and Social Media optimization
Our relationship with you relies on getting results. Paid search and social media marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
TOJMARK
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
what you get
What is included in our paid search marketing services?
When you partner with Tojmark, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Tojmark, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Tojmark is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search and social media management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search and social media managers have 10 years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
Get Results-Driven Paid Advertising
Don’t let your competitors outshine you. Our data-driven ad strategies optimize every dollar for maximum ROI, leads, and sales. Whether you’re growing your brand or scaling your business, we have a package tailored for you.
Select a package below and start seeing real results today.
Starter Growth Package
One Time Payment-
Ad Strategy & Setup (Facebook, Instagram, LinkedIn, or TikTok)
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Keyword Research & Competitor Analysis
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Campaign Creation & Optimization
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Custom Ad Copy & Creative Recommendations
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Bi-Weekly Performance Reports & Insights
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Ongoing Bid & Budget Optimization
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Landing Page Audit & Basic CRO Suggestions
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Duration: 2 Months
Accelerated Growth Package
One Time Payment-
Everything in the 2-Month Package +
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A/B Testing of Ad Variations (Creative & Copy Optimization)
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Expanded Keyword & Audience Targeting Strategy
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Retargeting & Lookalike Audience Implementation
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Full-Funnel Ad Strategy for Lead Generation & Sales
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Advanced Budget Allocation for Maximum ROI
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Conversion Rate Optimization (CRO) Recommendations
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Custom Monthly Performance Review Call
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Duration: 4 months
Market Domination Package
One Time Payment-
Everything in the 4-Month Package +
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Comprehensive Multi-Platform Strategy (Google Ads + Paid Social)
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Detailed Audience Segmentation & Testing
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Ad Creative Refresh Every 6 Weeks
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Dynamic Retargeting & Sequential Ad Funnels
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E-commerce & Lead Generation Strategy Integration
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Custom Monthly Strategy Calls & Dedicated Account Manager
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Quarterly ROI & Growth Forecasting Reports
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Duration: 6 Months
The proof is in the numbers
Why paid Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.
Social media ads leverage advanced targeting options to reach the right audience at the right time. By optimizing ad copy, visuals, and audience segments, we ensure higher engagement, lower cost per acquisition (CPA), and improved return on investment (ROI). Our data-driven approach continuously refines campaigns to maximize conversions.
We manage campaigns across all major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube. Depending on your business goals, we select the best platforms to reach your ideal audience and optimize ads for maximum performance.
