With the current technological advancements, it is significant for brands that desire to get to the customers to do so within the current trends. Specifically, it is possible to note that TikTok is the only social media that has influenced the further development of business promotion in marketing. TikTok’s short, video-based content and its young audience make it a marketing app and not just an entertainment one. This article discusses TikTok’s current trend and its impact on marketing. It also looks at 2024 trends and how to use the platform.
Introduction to TikTok’s Impact on Marketing
TikTok is a huge social network. It has had over a billion active users since its launch. It differs from Twitter in content recommendation. It bases it more on content usage than follower count. This quickly makes videos go viral. So, it is the perfect place for brands to reach a wide audience.
It is interesting to think about what TikTok has done to marketing. It has also made it easier for small brands and even people to create content and compete fairly with big companies. The platform where the brands are present has shifted. It is now less formal and more creative. It values authenticity over paid ads. Marketers are now focusing on creating content for TikTok users. It should fit current trends, like humour, entertainment, and authenticity. This shift is making brands’ marketing strategies more innovative. They now engage audiences in ways that other methods cannot.
Key TikTok Trends for 2024
As TikTok grows, here are trends for 2024 that marketers should know. They reflect the evolution of TikTok users and the app’s impact on social networks.
One of the most significant trends can be recognized as the steadily increasing role of short-length video material. TikTok’s 15 to 60-second videos are now the norm. They suit the internet’s short attention span for sharing content. It will probably remain the same in 2024, as more brands make short and flashy videos that grab the attention of the viewers. So, for a marketer to be effective, they need to ensure that they have passed on their message within the first few seconds of the video.
Today, TikTok is more than just entertainment. People use it for tutorials, how-to videos, and tips. Businesses that combine learning with fun will likely get more attention. Such content is popular on TikTok. TikTok continues to undergo a shift in the use of influencer marketing. More companies are associating with micro and nano-influencers since they constitute highly involved audiences. Also, word of mouth continues to be a strong method by which customers are urged to post content using the products. This approach does not only increase the relevance of a brand but also provides organic sharing for any brand.
Building a TikTok Marketing Strategy
To succeed in social media marketing on TikTok, you need a strategic marketing plan. It must suit the app’s nature. Here is a guide you can follow on how to develop a TikTok marketing plan:
The first is to know who will be your viewers or readers whenever you want to share your message. Young people are most active on the TikTok platform, as it has a large audience age. Engage in extensive research to determine the likes, habits, and inclinations of the audience to be targeted on TikTok. It’s about understanding them so that when you are creating content for them, it is something that will interest them.
After that, ensure you have the right objectives to achieve in your TikTok marketing process. Having such goals will help in shaping the content you want to create and in planning the entire campaign. Ensure that these goals are quantified to help determine the effectiveness of the strategy that you will use.
On TikTok, relevance is important, and so is making content that can properly represent the brand. People prefer to read and watch content that is closer to real life than to a commercial or an advertisement. The main rules are storytelling, humour, and creativity to engage your audience. Use various video types, like tutorials and vlogs. This will keep your audience from getting bored with your content.
To gain visibility, it is crucial to keep up with trends on TikTok and to engage in challenges. Also, use trending hashtags, sounds, and effects that may help in the discovery of your content. However, it is always crucial to make sure that the trend you are participating in fits your brand’s values and its message to remain consistent.
Another major strategy used on TikTok is working with influencers. Choose influencers who are similar to your brand. They should be trusted and respected by your target audience. Another benefit of hiring an influencer is that they will advance your message to your target audience. They will create content for you and endorse your brand. However, TikTok has other ad features that can reach more people. This helps to increase the page’s visibility. That is the reason why there are several TikTok ad types: Among them are In-Feed Ads, Branded Hashtag Challenges, and TopView Ads. It is also noteworthy that even if you decide to start paid TikTok ads, they will not hinder your organic promotion and will help you achieve your marketing goals much faster.
Case Studies: Brands Successfully Using TikTok
Many brands have benefited from using TikTok. Some recent ads there were very effective. Here are a few examples:
Gymshark
Gymshark, an athletic wear company, blew up on TikTok. Its trending experiments and movements went viral. They often work with fitness bloggers and promote user-generated content. This has built a massive following on the app. Another factor in Gymshark’s rise is social media marketing. They post real-life fitness content.
The Washington Post
The Washington Post is different from other media companies. It combines news with comedy on TikTok. They also make fun, entertaining videos on their TikTok. There, they post news and analysis. This strategy has helped them connect with this generation. It has shown that even old media can thrive in the digital world.
Chipotle An excellent example is Chipotle, which has been very keen on making content that goes viral on TikTok. Chipotle always makes TikTok-friendly content. It started with the #GuacDance challenge. Then, it posted popular meme-based content. Its strategy has not only helped create brand visibility but also helped effect huge sales through the website.
Conclusion
TikTok has now become a social platform that goes beyond fun and entertainment; it’s a marketing platform that brands must consider. It lets marketers create and run many creative campaigns. They must be relevant to the platform’s current trends and content. One can use TikTok to revolutionize marketing. To do this, know the 2024 trends, create a marketing plan, and analyze successful brands on the platform. TikTok is still growing. So, flexibility and creativity will be tested in using it for modern marketing.
